Customer Profiling in 10 Easy Steps [+ Templates]

Delivering exceptional customer experiences requires knowing your customers well. Customer profiling helps you achieve this. Throughout my career, whether creating…

Customer Profiling in 10 Easy Steps [+ Templates]

Delivering exceptional customer experiences requires knowing your customers well. Customer profiling helps you achieve this. Throughout my career, whether creating…

22 Customer Touchpoints That Will Optimize Your Customer Journey

Customers have countless interactions with your brand, which collectively form their opinion about your business. But what exactly are these…

22 Customer Touchpoints That Will Optimize Your Customer Journey

Customers have countless interactions with your brand, which collectively form their opinion about your business. But what exactly are these…

How I Write Effective Knowledge Base Articles [+Templates]

My early days as a customer support agent really drove home the importance of having clear, accessible knowledge base articles…

How I Write Effective Knowledge Base Articles [+Templates]

My early days as a customer support agent really drove home the importance of having clear, accessible knowledge base articles…

Customer Feedback Management — Turning Desperate Comments Into Strategy

The companies I work with care deeply about their customers, and it shows. That’s especially true when I’m updating the…

Customer Feedback Management — Turning Desperate Comments Into Strategy

The companies I work with care deeply about their customers, and it shows. That’s especially true when I’m updating the…

Making the B2B Customer Funnel Work for Your Team — Proven Strategies

If you run a SaaS business, you may have hit a wall where your network and initial traction aren’t enough…

Making the B2B Customer Funnel Work for Your Team — Proven Strategies

If you run a SaaS business, you may have hit a wall where your network and initial traction aren’t enough…