How long should a survey be? The ideal survey length [New data]

When offered the opportunity to provide a company with feedback, I’m usually happy to participate — but only if the…

Alex Lieberman’s guide to personal branding: A step-by-step process for boosting your social presence

Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social…

X (formerly Twitter) vs. Threads: What brands need to know [data]

We’re past the hype cycle and deep into the experimentation phase of social media’s most recent rivalry: X vs. Threads.…

Alex Lieberman’s guide to personal branding: A step-by-step process for boosting your social presence

Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social…

X (formerly Twitter) vs. Threads: What brands need to know [data]

We’re past the hype cycle and deep into the experimentation phase of social media’s most recent rivalry: X vs. Threads.…

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n…

The Growth Hack Era is ending, according to Digiday's former Editor-in-Chief

Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are…

The Growth Hack Era is ending, according to Digiday's former Editor-in-Chief

Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are…

Why Pitches Fail: How Strategic Sales Conversations Win Clients

If you want more clients, stop pitching and start having strategic sales conversations—they’re the key to lasting business relationships.

Customer onboarding: Strategy & best practices to reduce churn

As an experienced customer success manager, I know that two of the major reasons customers churn are that they don’t…